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Latest Arrivals
Longines
Since its founding in 1832, Longines offers robust diver's and pilot's watches, first-class chronographs and calendar watches, distinguished dress watches and - last but not least - refined ladies' watches in beautifully designed cases and with charming dials.
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Tissot
The plus sign on the Swiss flag in the Tissot logo stands for the Swiss quality and reliability for which Tissot has been known since 1853. Tissot remains true to its motto "Innovators by Tradition". The brand's high quality in all components and design expertise enjoy worldwide recognition.
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Tudor
Under the claim #Born to dare, Tudor offers luxury mechanical toolwatches that keep time even under extreme conditions, as well as sporty and elegant classics that combine casual chic with Swiss precision.
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Find Your Swiss Dream Watch
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Men’s Watches
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Ladies Watches
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Gold Watches
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Automatic Watches
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Manual Watches
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Quartz Watches
OUR BOUTIQUE
Lucerne
You’ll find our cozy Lucerne boutique in the heart of the old town, overlooking Lake Lucerne, just a stone’s throw from the famous Lion Monument. Stocked with a carefully chosen selection of our favourite Swiss watches for you to browse at your leisure, or explore over a cup of coffee with a member of our friendly team.